品牌设计: 核污净饮水公司｜Branding: NewClear Water Co.

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【NewClear Water Co.（核污净饮水公司）】是一个以品牌设计为媒介的讽刺作品，讽刺政客对日本福岛核污水处理问题的轻浮态度。不过，无论「处理水」是否真像政客们所说的达到饮用标准，人类在未来也许真的不得不喝上一口「核污净饮水」。【NewClear Water Co.（核污净饮水公司）】将核污水（Nuclear Water）转变成全新的洁净的水（New Clear Water）。对饮用水追求【滴滴富能量】（滴滴负能量），意图带给客户“极致的健康”。我希望这个作品能让人在思考之前先觉得不可理喻。

Following the Fukushima nuclear disaster contaminated radioactive water was released, the NewClear Water Co. project satirises the frivolous attitude of some Japanese officials toward the Fukushima nuclear wastewater release plan. Maybe human beings have to drink NewClear(Nuclear) Water in the future whether the Treated Nuclear Water, as the politician said, reach the drinking standard or not. NewClear Water Co. turn nuclear water into new clear water, making it VIGOROUS WITH EVERY DROP, to bring customers an extremely healthy lifestyle. While the topic is ultimately very serious, I hope this critical approach makes people feel ridiculous right before they think about it.